It is possible Apple to recall iPhone 4 smartphones that are already sold. Similar information appeared on the Internet after the publication of Consumer Reports, which revealed problems with the adoption of a signal from the device if it behaves in a certain way in the hand.
Following the announcement, shares of Apple fell 4.2 percent on Tuesday but later recovered some of its value, officials said. According to experts in crisis communications site Cultofmac.com, download the iPhone 4 of the market is inevitable. This might take about Apple’s $ 1.5 billion
So far sold 6 million of the new smartphone, according to Bernstein Research. The cost of withdrawal of one unit amounted to $ 250, ie the entire campaign will cost $ 1.5 billion
Piper Jaffray analyst, however, believe that the withdrawal of the iPhone 4 is unlikely. Apple may offer free case of their clients who will come considerably cheaper for the company.
Moreover, the problem concerns only a quarter of consumers, as the remaining 75% use case that has helped to solve the problem. And Apple can not take anything, but simply to survive the unpleasant situation, says Piper Jaffray.
According to Rodman & Renshaw, however, the company from Cupertino is as soon as possible to propose a solution, otherwise its reputation of quality manufacturer will suffer seriously. In a statement Apple announced that the problem is not in the iPhone 4 antenna but in the device software. The company promised to update it soon.