Nielsen Wire summarizes demographic information about users and fans of the iPhone. According to the agency users over 55 years of age are as much as those between 13 and 24 years respectively are the first 17% of the total number of iPhone users and second – 18 percent. Most users are between 35 and 54 years, representing 36% of the total. Furthermore, 38 percent of iPhone fans watching videos with their phone six times more often than the average mobile users. Internet users are 88%, 75% are those who download applications and 72 percent use localized services.