The answer is almost clear – OmniVision announced its new OV9770 sensor 720p widescreen resolution. The resolution is the same as the one used in iPad 2, but the new model has a completely different technology from a new generation, which provides about 20 percent better performance when shooting in limited ambient light, better color and lower noise.
Size is of course retained absolute minimum – with a width of only one-sixth inch (~4 mm), OV9770 can be integrated easily into iPad and iPod touch.
Penultimate generation OmniVision used exactly the above two devices to Apple, but have been criticized because of poor image quality. According to the manufacturer, the new model will raise the level, but whether it is enough to be seen.